Bringing the excitement of
Essence to life with Walmart.
Held over 4th of July weekend at the Mercedes-Benz Superdome, this three-day party named for its founder and sponsoring publication, combines high-octane music performances with inspirational speakers and provocative conversations about gender, race, culture, and art.
My team at Bluewater consulted, designed, and managed full production for both the main stage and Wellness Experiential space, providing design, technology, staging, broadcast management, artist management, account management and logistics coordination for the entire Walmart brand presence.
