UPLIFTED @ Essence 2020.
As plans to be involved in-person at Essence Festival 2020 were derailed in the face of Covid, Ford leaned on UWG in partnership with our team at Bluewater to quickly find a solution that would engage a virtual audience and allow for content to be front and center. Restrictions on in-person gatherings didn’t slow Ford down, it just shifted their priorities and their strategy.
The result was a fully virtual booth experience for Essence Festival 2020. The booth includes the ability for virtual participants to explore Ford vehicles in 360 walkarounds, including navigation into the interior and even video content. Additionally, there is a virtual Ford stage where one can view live and on-demand content associated with Ford’s presence at the event. A virtual Ford owners lounge is also password protected and accessible only to Ford owners or premium giveaway recipients. This space also includes a celebrity meet-and-greet. Additionally, we teamed with UWG to create a photo activation that allows users to choose an overlay, take a photo, and download it for use on multiple social channels.
