Building a world-class brand
w/ local Minnesota appeal.
Working with the Minnesota RØKKR team and ownership partners Jon Wilf of the Minnesota Vikings and Gary Vaynerchuk of VaynerMedia, our team developed a unique brand language to engage fans and promote unique partnership opportunities.
This multi-faceted brand-building opportunity has allowed me to lead an exceptional group of content creators and designers in the commission of team-wide branding, social assets, custom social content, bespoke league assets and premium apparel.